The Research Of The Regional Image Communication Of The 'Eighteen Hole Village' Under The Influence Of Mass Media

The regional image refers to the specific feelings,general impression and comprehensive evaluation of the residents in the area and the public in the field.For a certain area,a good regional image is a valuable resource in the region,which not only reflects the strong radiant power of the region,but also forms a more powerful charm and attraction,and builds a broader platform for attracting investment and attracting tourists.And with the progress of the times and the continuous development of social economy,the importance of regional image will also become more and more obvious.Regional image is not only a reflection of a region's appearance,but also a crucial role in the formation,development and improvement of its own appearance.Therefore,the regional image is an indispensable part of the overall development of a region.The development of the region determines the construction of the regional image,but at the same time,the propaganda of the media is also a factor that can not be ignored.In modern society,the main channel for the public to get information is through the information provided by the mass media,leaving the media,and the image of the region is impossible to speak of.As the first place for poverty alleviation,the eighteen cave village is the first place for poverty alleviation.Its poverty alleviation mode,the result of poverty alleviation,and even the whole movement are widely concerned by the media.In the new media environment,the reports of various media to the eighteen hole village help it to improve its popularity and promote the smooth progress of the eighteen hole village.However,no matter the high credibility and influence of the central media or the development of the relatively backward local media,if there is a single topic of topic selection and repeated content in the news coverage of the region,the regional image presented in the news report may not be exactly the same as the actual image.In the study of the status of the image dissemination in the eighteen cave village,it is found that although the media publicity has brought popularity for the eighteen hole village,there are some problems which can not be ignored,such as the lack of awareness of active propaganda,no clear positioning,and too much dependence on the external media.This paper puts forward some suggestions on these problems,hoping to provide some help for the future image of the eighteen hole village,and can provide reference for the image of other poor areas.