Research On The Development Of News Short Video Industry Under Media Policy Regulation

The development of media technology has changed the way of people receiving information,and has also changed Presentation mode of News Content.The advent of the mobile Internet era has accelerated the evolution of this process.New media technology has brought users a new experience of Internet news.It not only quickly captured the most scarce resources of the information age,“user attention”,but also seized the market share that originally belonged to traditional media,and brought the ecological pattern of the media.The earth-shaking changes have had an impact on media policy regulation.Under this circumstance,as a new media technology,news short video greatly satisfies users' consumption experience of mobile,fragmented and socialized video news products with the help of online social media platform and mobile news client.Media policy regulation,media technology and news short video,there are inextricable links between the three.The development of media technology has spawned news short video.The emergence of news short video has changed the user's news reading experience and catered to the needs of users in the mobile internet era.It not only promotes the development of the online video news industry,but also the entire traditional media.Media transformation has provided benefits and assistance,and broke the original market structure of the news communication industry.On the other hand,the changes in the news communication pattern have brought new demands on media policy regulation,and the new media policy regulation will have an important impact on the development of the news short video industry from the perspective of industry order and system regulation.This paper starts with the media policy regulation of the current news short video industry,and through the literature research method,case analysis method,questionnaire survey method and user interview method,combs the relationship between media policy regulation,media technology and news short video,and From the perspective of news production,the main body of the short video production,production mode,product form,characteristics and its impact on news dissemination are elaborated.In addition,the author used questionnaires and interviews to sort out the portraits and consumption experiences of short video users.At the same time,based on the analysis of the relevant cases and the status quo of the industry,combined with the interview results,the problems in the short video industry under the media policy regulation,finds out problems such as “disorder of industry order”and “missing of gate-keeper” in the industry,and corresponding solutions and opinions are proposed accordingly.