Research On Development Of Short Videos News Against The Backdrop Of Media Convergence In China

With the advancement of communication technology and the development of new media,media integration has become the current trend of media development and has created a new stage for news communication.With the continuous evolution of media integration and changes in audience habits,the short and sleek forms of short video can better cater to the general consumer habits.The appearance of short video has provided unlimited possibilities for news dissemination.In the news media field,short video news emerged as the times require,becoming an important strategic direction for the development of major media and content platforms.Combine Media Integration Under the new information dissemination pattern,how should traditional news media seize opportunities to make full use of short video news to report? What are the opportunities and challenges brought by short video news as a new mode of communication? This article combines the development background of China's media integration and links with the evolution law of the media ecological environment.It will initially discuss the development of short video news and look into the future.This article summarizes the meanings and development status of media integration and short video news based on a summary of the two,and sorts out the evolutionary process of short video news sprouting to maturity through different stages in the development of media integration in China.The features of high information acceptance,rapid dissemination,relatively easy content generation,and strong social attributes.On this basis,according to the important speech delivered by General Secretary Xi Jinping at the fourth meeting of the Central Deepening Reform Leading Group in 2014,and combining the different dimensions of the development trend of new media in 2017,the short video news was proposed in terms of content,technology,The four dimensions of users,operations and management.Combine these four aspects,under the background of media integration,the short video news organization of our country is studied and the problems in its development are analyzed.Faced with the complex media environment,to recognize its own shortcomings and actively seek solutions can make short video news seize theopportunity to stabilize the hard-won audience attention and media positions.Finally,based on the actual operation level,with the help of successful cases of new media development both at home and abroad,we propose solutions for the development of short video news in China,and explain the development of short video news in China under the background of media integration.