Research On Short Video Communication Strategy On Mobile End Of We-Media

In the current situation of integrated development that media and construction of all-media communication pattern,short video has increasingly become an indispensable way for people to socialized entertainment and obtain information.This article,combined with the mobile terminal users access to video information possible social background,choose the media mobile short video as the research object,in order to Kuaishou that viral Transmission of short video for the specific case,mainly adopts case analysis method,questionnaire survey and other research methods,combined with the Use and Satisfaction Theory communication field Media Spectacle Theory,by the media mobile short video communication process to review and summarize and propagation properties,that the user is based on entertainment,social and profit of media contact of the original impulse.Social Attribute is the core element for the success of short video communication on the mobile end of We Media.After studying the characteristics of short video transmission from the mobile end of the media,this paper takes the Kuaishou as a concrete case,and analyzes the present situation of the communication and the psychology of the target audience.The chaos in the process of communication and the causes of this kind of non-mainstream phenomenon.The formation of social values as a whole needs a benign communication ecology,and the future development of the media industry needs to further innovate the practice of socialist core values and promote the establishment of a fresh,healthy and positive new media cultural ecology.Based on it,I cause the enlightenment of the future development of the media industry under the background of media fusion from the perspective of content production and content communication,and provides the following two ideas.1.Content is the core foundation of short video.It can guide and consolidate the continuous output of high-quality content through serialization of output content,personification of expression,socialization of current politics and guidance standardization.2.At present,the main sources of short video news are traditional media clients and Weibo official numbers.The news is normative but still has the limitation of a single access channel,so that the social benefits obtained after the release of news events are not obvious.Based on this,the author puts forward some suggestions that we should expand the function of short video,broaden the distribution channel,focus onpositive energy,skillfully use the platform to expand the sound volume,and combine the high quality platform for fusion and development.