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Industrial Integration Of The Media Industry In The Context Of Government Regulation

Posted on:2010-10-20Degree:MasterType:Thesis
Country:ChinaCandidate:W QianFull Text:PDF
GTID:2208360275471313Subject:Industrial Economics
Abstract/Summary:PDF Full Text Request
Industry convergence is an important characteristic of new economy era. Independent and dispersive operation model among different industries has not fit for the development of new economy. Cooperation, alliance and merger are becoming active focus in the fields of industry economy. From the end of the 20th century, the media convergence became the development's trend of the world's media industries, and many countries were experiencing a revolution of regulation policy. The convergence of domestic media industry appears gradually in recent years, government imposed strict entry regulation and behavior regulation on this industry in the past because of the special role of the media industry in Chinese social and political life. However, with the opening to the outside and the gradual convergence of the media industry, the government regulation showed some deficiencies and disadvantages, for instants, the definition of the media industry was not clear; regulation was too strict and so on. Although the academic community always made some research on this industry, it was not common that research with taking into account the factor of industry convergence, in other words the research of government regulation in this field relatively has lacked.Based on the problems that China media industry needs regulation urgently, as well as the lack of theoretical research, this article researches systematically on the fields of industry convergence and our media industry convergence's actuality and development trend, the development and comparison of domestic and international media industry regulation, the characteristics and shortcomings of government regulation in our media industry, and the reformation direction of our media industry regulation under the background of industry convergence. This article also analyses the reformation pathway of media industry regulation, to explore the scientific and feasible measures of regulation reformation.The conclusion of the study shows that our media industry government regulation has a profound influence on the entire national economy of industry development and economic system reformation. When industry convergence develops to a certain stage, the relative government regulation doesn't keep up with the pace of it, resulting in regulation must be faced with two problems and challenges: one is that it hasn't finish the transform from administration management to modern government regulation; another is that it lacks the transform from the background of industry separation to convergence. China media industry government regulation has a lot of social, economic and other effects, and the reformation should make some efforts to adapt with economy development, the construction of harmonious society, the process of opening to the outside and democracy. At the same time, industry convergence has made new demands to industry regulation in China's media industry: insist on the party leadership to media; insist on the unity of social benefit and economic benefit, and the social benefit is the first; insist on long-term sustainable development; insist on the classification management with different situation of different places; insist on incentive regulation measure; insist on adapting to the development trend for promoting industrial development; insist on specific principles to provide a prerequisite for improving the effectiveness of regulation. Under the premise of these principles, the reformation direction of government regulation is to build a sound legal foundation, set up independent regulatory agencies and foster enterprises with independent profit in the competitive market, while the factor which promotes the effective regulation is to confirm the concept of classification management and enhance the relationship between convergence and competition.
Keywords/Search Tags:Media Industry, Industry Convergence, Regulation Reformation, Regulation Release
PDF Full Text Request
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