The Spread And Development Strategies Of Short Video News In China In The Era Of Media Integration

With the continuous upgrading of Internet information technology and mobile client technology,people are gradually moving towards the era of intelligent information technology with the "Internet of Everything" label.Is the so-called "mobile phone in hand,the world I have",based on the basic coverage of the current situation of life of residents,watching short video news has become the majority of residents to learn the news of life the best means.Users can read short video content anytime,anywhere with a mobile phone in hand.In addition to obtaining basic news messages,users can not only forward their interest in news content,but also in the comments area below the video to express their views,to achieve real-time communication with the host.In the past two years,China's short video application platform has achieved good results,the number of users and its viscosity are growing,short video platform financing cases are frequent.Looking at a wide variety of short video news platform,what kind of short video news is used in production,broadcast mode audience is more like,the major media to its views and specific operation of the situation is not the same.Therefore,it is of great significance to study the topic of the dissemination and development countermeasure of China's short video news in the media era.Short video broadcast content once the news is derived from short video news.The content of its broadcasts is often closely related to the news events that are taking place.Therefore,while broadcasting news,short video platforms are based on the principle of news events themselves.After combing and summarizing,short video news has the characteristics of fast broadcast,rich content,more concise narrative,strong audience participation,random way of receiving and so on.In addition,in the media era,China's short video news dissemination process shows such as short video news narrative style homogenization,content quality is uneven,video copyright disputes and other issues.The analysis and combing of the problems in the process of short video news dissemination has some practical significance to the media platform to better disseminate high-quality short video news content.Media units should pay attention to the existing problems in the dissemination of short video news in Our country,and adjust the circumvention when the news message is actually broadcast.For example,in addition to publishing a large number of short video information,short video platform should pay attention to assume a certain social responsibility,strengthen the supervision of short video news content.At the same time for the audience to develop personality functions,establish brand awareness,the formation of the platform's unique brand and style.Whether in the collection of news materials,or in the process of reading news,the platform should actively enhance the user's sense of participation and interaction,so as to enhance the user experience,increase the platform user group viscosity.