Exploration On Brand Image Design Of Homemade Show Of Video Websites

With the rapid development of the Internet and the continuous expansion of Chinese netizens,an increasing number of video websites occupy the Internet market in China,which in a fierce competition.To avoid these problems like overreliance on TV copyright,reduction of cost and overflow of homogeneity,major video websites start a new production pattern of self-made programs.With the advantages of diverse topics,rich content,strong interaction,and relatively low cost,the self-made video quickly occupies a proportion of the market,which received widespread attention from the industry and audience.Correspondingly,the brand image design of self-made programs has gradually formed.First,on the brand image design strategy,self-made programs determine the positioning of brand image design based on multiple audiences.Then,combining scientific visual composition with aesthetic art,the visual strategy of brand image design of self-made programs is established.Final,form the promotion strategy of self-made programs on video websites using the media advantage of self-media and social platform.In the presentation of brand image design of self-made programs,the basic elements of self-made programs are the basis of brand image design,picture layout design is the strengthening,and UI interface is the promotion.In terms of the competitiveness of brand image design of self-made programs,individualization not only embodies the unique content of self-made programs on video websites but also arouses the positive perception of the audience on brand image design.Derivatively not only expands the market of programs,but also excavates the value of program elements,and promotes the systematic and value development of brand image design of self-made programs on video websites.Digitalization not only enriches the visual experience of brand image design of self-made programs but also expands the imagination space of audiences invisibly.