| With the rapidly development of online media, the video websites homemade drama became a new kind of opera in TV series market. Its attracting more and more attention by the industry and academia.This paper by our mainstream video websites homemade drama as the research object, such as Youku, Tencent, i QIYI, Sohu and other video websites. In this paper, the mainly use research methods such as case analysis methods, document analysis methods, text analysis methods and other research methods. And through the video website homemade drama performed content analysis. This paper, Come and discover the underlying causes of the existing problems by analysis the content on the video websites homemade drama user maintenance, communication issues in-depth analysis and comb. And eventually put forward the method to solve the problem.This paper analyzes the video site made drama development advantages, weaknesses, opportunities and threats through the current status of video websites homemade drama. This paper investigate features of video website homemade drama, including characteristic style homemade drama content, forms and the whole self-made drama industry. And analysis the problems of the video websites homemade drama encountered in the development and insufficient. Especially in content creation, user experience summed up our in-depth video site made drama in content, audience of users, and communication strategies strategy. Provide guidance for the development of China’s video websites homemade drama. |
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