Social Media Marketing Of Homemade Talk Show By Video Websites

In recent years,China's Internet industry has been developing quickly.The total number of Internet users continues to grow.Online game,network literature and online video are the three most important parts of network entertainment applications,in which online video accounts for the largest.In the meantime,the growth rate of online video users is much higher than that of the overall Internet users.In the past few years,online video websites had been in a copyright battle which cost them a large amount of money.They began this war in order to appeal more users.Then,we found that the Internet started to transform some traditional media.They decided to tighten their copyrights.It led online video websites to realize that copyright purchase could not be the real barriers to competition.Meanwhile,money problems came out under the pressure from copyright purchase.Online video websites started to develop strategic planning of homemade.In the second half of 2014,IQIYI launched a homemade talk show “Let's Talk”,which was one shot.“Morning Call”,”WuXiaoboChannel”,”Xiao Song Yarn” and other homemade talk shows are also very popular.In this paper,I'll uncover the present development situation of homemade talk shows by online video websites,especially by IQIYI,YOUKU TUDOU,QQ Live,Sohu Video and LeTV.Besides,I'll also analyze their coverage and marketing on social media platform.