Communication Strategy Research Homemade Video Site Show "Love Supermodel"

"Iove supermodel" is Iqiyi launch its own exclusive produced Chinese supermodel fashion reality show in March 21, 2015, hundreds of people by the production team and 14 players in Melbourne 60 days x24 hours filming overseas, by challenging task, professional examination and photo-taking were eliminated, thereby competing out a new generation of supermodels. Unlike previous pageant show, "Iove supermodel" with the contents of the electricity supplier clever fusion, draws "Victoria's Secret" mode of operation, with video way for consumers to learn in the process of watching the show outfit skills, meet user "that look that buy", "second change fashionistas" needs. In addition, the "Iove supermodel" is the Sino-British simultaneously broadcast variety show first file.Based on previous studies, in order to "Iove supermodel" as the main case, the use of the theory of communication in today's video sites homemade program research. Paper is divided into six parts, the first part is the introduction, describes the purpose and significance, interpretation concepts, literature review, research methods and thesis innovation; the second part communicators, dissemination of content, distribution channels, and audience analysis dissemination of results of these five aspects of the system analysis of the "Iove supermodel", the dissemination of ideas, to pave the way for later analysis program communication strategy. The third and fourth parts, respectively, from the mass media and social media analysis perspective "Iove supermodel" Communication Strategy. The fifth part is "Iove supermodel" of success as a starting point to analyze the implications of interactive media integration to video sites homemade program operation and development has brought. The sixth part of the "Iove supermodel" communication strategy to make certain reflection, to find out "Iove supermodel" program where insufficient, then the feasibility of the proposals for the shortcomings."Iove supermodel" the communication strategy we can learn that, in order to make information dissemination penetrating, precisely delivered to the target audience there, they need to integrate communication resources on its own media give full play to the advantages of autologous carry out integrated communication, the use of multiple channels, combined with a full range of resources, to take the traditional media and network media and ways of mutual affinity, the two sides play their respective advantages in the field, the formation of a strategic collaboration, resources in a complementary manner, enabling the audience precision marketing, in order to better and more fully carry out programs to promote communication, to achieve better dissemination of results. Meanwhile, some problems exist in the development of programs, such as the construction program official micro-channel public platform is not perfect, a program official microblogging response is not high, the program of dull expression. And the corresponding optimization strategies, for example, improve the official micro-channel public platform to achieve better dissemination of results, and fully activate the fans, to improve the response of the micro-blog, fashion and cultural connotation combine to enhance the program worth watching.