The Research On China's Video Websites' Homemade Variety Program

Video websites Homemade variety show from the exploration of 2012 and 2013,the experiment 2014,and the blowout of 2015,then by 2016 it come to a variety of "burst".video websites Homemade variety show development significantly in 2016,with the obvious improvement of quantity and quality.On the number of it,in the past five years the major video website Homemade variety show number respectively to 20,29,47,96 and 111,although the growth rate in 2016 is not as good as in 2014 and 2015,it comes from the basis of the few years of before,and make the video websites Homemade variety show a new development.from quality point of view,Emerge in endlessly,the live element successfully integrated into the Homemade variety shows,such like Tencent's "Hello! Goddess","watch where you run”,IQIYI homemade "one billion three hundred million decibels",and Youku homemade" little elder brother feed "and so on,the interaction through live in programs has injected new vitality for Homemade variety shows.From the investment cost of programs,video website has set up a special funds for Homemade variety show's development,Tencent video and IQIYI spent billions on homemade variety show each year.From point of view of viewing,the hits of the top10 program account to 9 billion,with the highest hits 2 billion,the minimum hits 600 million,and single hits arrive to tens of millions.From the point of view of economic benefit,advertising revenue,users pay income and derivatives income let video website income put into a few times.The homemade variety show's hot has formed,also known as 2016 as the first year of homemade variety show.No matter from the hits,talking,or advertising investment,the video website homemade variety show attracted people's attention successfully in 2016.At present the video website is still in increasing investment in homemade variety show,it's that Tencent,Youku,IQIYI,Sohu and Letv website as a representative of the video website,they are focusing on network,heavily.But the current video website homemade variety show are not all good,and it's hard to make a success.The audience are losing in large Numbers and produce aesthetic fatigue gradually,it is difficult to choose one from forms of network program.So how to stand out in a wide range of homemade variety shows,and how to create a "brand" effect of high quality network variety shows,it becomes a problem of video website that must be solved.In this paper,we aim at the current main video website homemade variety show,through classification and analysis of the homemade variety show,to explore the problems and the insufficiency,and on the basis of the research of innovative program which can put forward the innovation of the homemade variety show video website development method.At the end of the paper,I will make some feasible suggestions on the innovation and development of homemade variety show video website,hoping to help homemade variety show video website come to high quality development,great progress.