Interactive Rituals And Practices

With the increasing openness,sharing and socialization of the Internet environment,the idol centered "rice circle culture" emerges as the times require.Driven by the love for the same object,tens of thousands of fans have gathered together along the network cable from different time and space,and jointly built an online fan community with "fan station" as the foundation and microblog "Chaohua community" as the core.Here,community members construct identity through social interaction,and form an organized community life by setting up a framework.On the one hand,fans produce,output and interact content inside and outside the group.On the other hand,commercial capital constantly "builds momentum" for Stars on the basis of fans' interaction.From these perspectives,"Chaohua community" is not only the field of fans' interactive behavior practice,but also one of the origins of idol artists' commercial value reproduction.However,with the weakening of the idol's ability to go out of the circle,the "gap" between the online fan community and the outside world is expanding.The fan group gradually presents the trend of closing up and "self sprouting in enclosure".The boundary between passers-by and fans is more clear.Thefeature of "post truth" is more obvious.The fan group has an extreme trend and is strongly aggressive to the opinions of the outside world.It is in this context that Randall Collins' theory of "interactive ritual chain" provides a good reference for this study.This paper takes all kinds of interaction in Xiao Zhan's fan community as the typical research object.Through careful observation and research,it attempts to connect the context of this paper from the history,elements,results and logic of the interaction ceremony,and systematically investigate how the "interaction" of fans in the Chaohua community establishes identity and coheres the group,and how it interacts with the inside and outside It tries to explore the continuous vitality of fan community and extend the practical significance of fan community construction.Finally,on the basis of previous studies,the paper establishes a ceremony model of Chaohua fans interaction,so as to provide corresponding opinions and suggestions for the healthy development of the community.?Through observation,this paper finds that the "interactive ritual chain" formed by fans' interactive behavior in Chaohua community is complete and clear.It not only condenses the consensus of community members,but also standardizes community life,making the whole community become a "public sphere" with idols as the core,emotion as the link and "common consciousness",and fans condense from loose sand to one They are a unified group and interact under the drive of common will.Generally speaking,there are various forms of interaction between fans and the outside world,and they are also influenced by capital to a great extent.Whether it is the fan group of Chaohua community or other online fan groups,they all exist in isolation.In the internal and external multi-dimensional interaction,the interaction ceremony formed by the common symbols,access boundaries and emotional resonance in the interaction of cyberspace closely connects the participants and forms a common emotional energy,which has a powerful force to influence public opinion.We should focus on the new environment,on the premise of carrying forward the "personality" of the Internet,eliminate the contradictions and problems existing in the network community,and realize the benign interaction between the Internet environmental governance and the society.