Research On Content Production Mechanism Of Blockchain Media Platform

Driven by the ever-changing Internet technology,the production and dissemination of Internet content is becoming more active,the content products are more colorful,and the quality is also mixed.False news,rumors,title party,plagiarism,washing and other chaos,Internet content The order of production and communication is worrying.In recent years,the "blockchain" technology has been considered as a solution to the reconstruction of bad order and ecology in various industries,and has been highly anticipated.In this context,this paper discusses the practice of blockchain technology in the field of Internet content production from the perspective of communication.This paper believes that the "decentralization" technical characteristics of the blockchain realize "technology re-empowerment",and the users after "equal rights"can construct the"free market" for content production and dissemination;the"non-tamperable" technical characteristics of blockchain It promotes the content producer's awe and self-discipline of content,and forms a technology-driven network ethics constraint;the blockchain technology's token incentive mechanism is different from the social social incentive mechanism and is the continuous driving force for the platform content production.This paper uses observation method and case study method to investigate the current blockchain media platform Steemit and Civil,and analyzes how the blockchain media platform is based on "decentralization" and "not tampering".The three technical characteristics of "token incentives" to effectively carry out its content production,improve content quality and optimize communication order.Finally,This paper believes that although blockchain technology can stimulate users to produce high-quality content in an effective and orderly manner,But this is not a perfect solution and should not be overly optimistic.Because blockchain technology is still difficult to eliminate the "centralized" production and dissemination nodes that are difficult to eliminate;the well-designed "reputation"mechanism still cannot restrain the authenticity of content production;the new attention economy may lead to the vulgarity of content;Issues such as speculative content production.