Research On News Production Based On Block-chain Empowerment

With the development of information technology,the news industry has undergone profound changes,but there are also many "drawbacks" under the great changes,such as the proliferation of fake news,copyright disputes,hidden truth and capital hijacking,which are dissolving the authenticity of news.Taking "technology view technology" as the intermediary view,new technology should be introduced when the existing technology is difficult to solve the current problems,and the emergence of new technology is just a correction to the former technology.Blockchain technology is a good prescription.Enabling news production through blockchain technology and realizing the coupling of blockchain technology and news production subject,production process,news editing platform,creative copyright,business model,etc.are the inevitable choice for the news industry to get out of the current authenticity dilemma.From the perspective of news production,the authenticity of news industry is mainly manifested in three aspects: first,the generalization of news production subject leads to the disorder of news production,which leads to the proliferation of false news.Second,the lack of protection measures for information data and the backwardness of data verification mechanism lead to the dilemma of news authenticity;Third,as the main body of traditional news production,the news media has been aware of its "hidden processing" by the public in the past,and the media's manipulation has begun to be recognized.As a former information authority,the mass media is being questioned by the public.Blockchain technology builds a free,real and reliable news platform through its distributed accounting technology,intelligent contract technology and consensus algorithm technology.Distributed accounting technology changes the way of information collection to achieve the transparency of news production,so as to protect the authenticity of news.Smart contract technology can protect news content through contract,prevent news content from being infringed,and protect the interests of production subject.The token reward mechanism designed by consensus algorithm forms a new situation of news production.The appearance of token expands the income source of creators,and the increase of income can better ensure the independence of creators' own production,reduce the control from other places,so as to maintain the authenticity of news.However,as an emerging technology,blockchain technology is currently in the stage of "crossing the river by feeling the stone".The high construction cost and maintenance cost make the implementation of blockchain technology pending;In addition,the conflict between blockchain technology and some existing laws has not been solved,and the government's supervision is relatively strict,which makes investors always keep vigilant about the investment in blockchain technology;The decentralization advocated by blockchain technology requires the transfer of data power,which leads to the resistance of Internet business groups to the large-scale application of blockchain.As a technology,blockchain is bound to have its own disadvantages,just like other technologies.As the main user of technology,human beings should maintain a rational understanding of technology.Technology can solve problems,but it can't solve all problems.Whether the problems can be solved depends on the people who solve them.Only by making good use of technology can technology play its greatest role.