Reconstruction Of News Production Driven By Blockchain Technology

With the further development of Internet technology,blockchain,as the underlying technology architecture of the Internet,is gradually emerging,and its application scope in the news industry is gradually expanding.Blockchain media platforms have emerged one after another.These emerging platforms hope to change the existing news production practices through the decentralized,distributed,autonomous and non-reconfigurable and forged technical logic of blockchain itself,and establish a media platform for sustainable output of high-quality news content through the decentralized information distribution system and value distribution model.In this study,these blockchain media platforms are taken as research cases,and the platform blue book published by them is used to understand the internal operation mechanism of the platform,which serves as the empirical material for this study.And on the concrete analysis,this study from the theory of ruffle practice midfielder domain(fields)and practice(practice)and performance(performance)from three aspects,first of all,from the practical level to explore how to rebuild the content block chain media platform,secondly from production practice paradigm level block media platform for the development of inner drive chain is discussed,and finally based on the above two aspects,on the discussion of media analysis block chain platform,how to promote the innovation of news formats.Study found that: first of all,the blockchain media by the content production,control,distribution and liquidate the system construction,reinforce the platform content control mechanism,is advantageous to the platform to absorb high-quality content producers and establish a decentralized information distribution and the value distribution pattern,thus to change the current false news,to re-establish continue output quality content production paradigm provides a new solution.Secondly,in order to ensure that the blockchain media platform has sufficient development momentum,a variety of driving mechanisms have been established within the platform.The main purpose is to attract users to participate in the platform construction,improve the content production efficiency of the platform and establish the value orientation of producing high-quality content.Finally,the content of the media to establish production paradigm and block chain and internal drive mechanism,determine the traditional media platform can not only alleviate the economic crisis,improve the social credibility of the media organization,can also prompt journalists to regain professionalism spirit of value and as a new subject in the platform,in response to the current problems in journalism industry to provide the solution.