Analysis Of China's National Image Creation And Influencing Factors In Malaysia's Sin Chew Daily

Malaysia's"Sin Chew Daily"is a Chinese-language newspaper,but it ranks first in Malaysia with 23%Chinese and the official language is Malay,and it plays an important role in overseas Chinese media.This article takes the 2018"Sin Chew Daily"webpage version-Sin Chew's China-related reports as the research object,combines content analysis and text analysis,and reports the number,length,genre,publication location,source,and news type.The basic information was statistically organized.It mainly discusses the characteristics of the Malaysian Sin Chew Network's China-related reports,the Chinese national image and the factors that determine these reporting positions.The study confirmed the high attention of Sin Chew on China,including the relevant reports in Beijing,Hong Kong and Taiwan.The manuscripts of Sin Chew.com are mostly medium-sized,and the manuscripts of Sin Chew Media take up a large part.When they are cited,they rarely use articles published in mainland China.The most popular types of news are entertainment,society,and economy,with entertainment accounting for a quarter of the total number of reports.Statistics on news click-through rates and sharing show that readers of Sin Chew are interested in entertainment,social,and economic news,and most concerned with news that is interesting or useful.In general,the negative images portrayed in the China Daily report of Sin Chew.com include:social chaos,violation of people's freedom of speech,personal freedom and freedom of religious belief,and entertainment circles are not standardized.The positive image includes:diplomatically interacting with Malaysia and economically affected by the trade war,but it is still developing continuously,with strong sports and strong technology.In order to further explore the reasons why these images were shaped,the author conducted a detailed analysis from the media supervision in Malaysia,the influence of China-Malaysia diplomacy on the media position,the manifestation of Malaysian Chinese economic status in the media,and the transformation of Malaysian Chinese Cultural Identity.