West Malaysia Image:Chinese Media For The Dissemination Of Research Result

The Malaysian Chinese press is a local Chinese integration,the promotion of ethnic Chinese with the local people's solidarity,and to promote the political,economic,cultural and educational areas such as an important tool for the development of the Malaysian Chinese culture,the development of the traditional media and information media.At the same time maintaining the Chinese community interest,reflecting the voices of Chinese society subject and a dialog with the Government of the powerful platforms.The Government is also in charge of propaganda,the relevance of the carrier.Therefore,the agenda of the newspaper facilities to build the national identity and the image of the Chinese Government on a mutually binding effect.Press accounts can influence national policies,and the government can through the corresponding decrees and economic means to attain the newspaper is the supervision and control.Especially in the 9th session of the 1993 national elections,the ruling party West Malaysia--The Barisan National step into Sabah and control state power,Sabah and West Malaysia partnership has changed,Sabah form the 'independence state ' step into the 'Array deposit state ' of the colonial era.The maintenance of 30 years of autonomy,fell into the hand of the political leaders from West Malaysia.In this situation,newspaper daily choice,typesetting,title,etc.have become the object of study through quantitative analysis to find out the most popular Chinese newspaper reporting West Malaysia news,thus shaping the image of the west and to explore this image to offset the things of the cultural divide and the building of a national identity.This will select content analysis method to select random sampling equidistant 1993 to 2013,in Malaysia Sabah published by the Overseas Chinese Daily News and Morning Post,the two representative regional newspapers as research object in this 21 years a total 308 newspapers in the 11,147 articles about the West Malaysia all kinds of news coverage in quantitative analysis,explore the Sabah Chinese media how to construct West Malaysia image;at the same time,300 questionnaires issued randomly access the Overseas Chinese Daily and Morning Post readers,to explore the media agenda setting.In this study found that Shaba Chinese media,during the adoption of the agenda of the settings that affect the readers.This document pertains to the Sabah media coverage West Malaysia news came to the conclusion that involve the various areas west Malaysia reported position of the image of fairness,build a fair and objective manner,the material selection is itself reported wind vary.