Research On The Innovate Publishing Of Popular Science Books Based On AR Technology In China

The development of the publishing industry is inseparable from technological innovation.Publishing is one of the important ways to carry out popular science work,and books are one of the important carriers of knowledge dissemination.At present,China attaches great importance to the popular science cause.The publication of popular science books is one of the effective forms for carrying out popular science work and disseminating and popularizing scientific and technological knowledge.Under such a trend,the augmented reality with intelligent content expression function Technology,well catered to the needs of the transformation and development of popular science publishing.Based on the theory of media technology and the theory of use and satisfaction,this paper systematically combs and analyzes the current status of AR science publications and typical application cases at home and abroad.On this basis,it compares and analyzes the self-published AR popular science books and cooperative publishing AR science.The similarities and differences of book processes,and the innovation of AR science book publishing from the aspects of content value innovation,technology application innovation,communication and management mode innovation.Therefore,it puts forward opinions and suggestions on the development of AR science popular books in China,and provides some reference for the use of new technologies in the development of traditional publishing,in order to promote the innovation publishing of popular science books with AR technology,so as to better serve readers and social development.