| In the era of knowledge economy, to strengthen the work of popular science and toimprove the citizens’ science literacy is becoming more and more important. Popular sciencebooks as the important way to popularize scientific knowledge should be pay more attention.Hebei science publishing has made some achievements, but in the topic planning, marketing,digital publishing and other areas, there are still many problems. Therefore, researchingpopular science books publication of Hebei province, exploring the problems that exist in thedevelopment and putting forward reasonable suggestions have important practicalsignificance.This paper takes popular science books publication of Hebei province as the mainresearch object. It makes the overall analysis of scale, pattern and publishing features andother aspects of Hebei province’ popular science books publication by statistics and chartanalysis; This paper taking the Hebei children’s Press, Hebei Education Press, HebeiUniversity Press, Hebei Science and Technology Press as the research objects, investigates thestatus and characteristics of each press’ popular science books publication. Finally, the paperelaborates the main problems existed in popular science books publication of Hebei province,and combined with some successful cases of China’s popular science books popularization,puts forward some preliminary and feasible suggestions on the popular science bookspublication. It mainly discusses the theoretical guidance, focusing on brand building,innovating means of propaganda, training personnel, and promoting digital publication andother related operations. |
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