Research On Supply Chain Management Of ODM Enterprises In Mobile Smart Device

With the continuous improvement of science and technology and the acceleration of economic globalization,enterprises have gradually reached a consensus that the competition among manufacturing enterprises lies in the supply chain of those enterprises in the market economy to meet diversified requirements efficiently.The core competitiveness of enterprises will be directly shown in the synchronized management level of the supply chain,especially in the mobile smart device ODM enterprises.With the improvement of people's consumption level,the life cycle of mobile smart devices is getting shorter and shorter.How to maintain close cooperation with suppliers,how to ensure efficient operation of supply chain and how to continuously improve supply chain performance,all of which have gradually become the key concerns and significant problems to be solved urgently by those mobile smart device ODM enterprises.This study takes mobile smart device ODM representative manufacturing company A as a case,taking raw material demand forecasting,supplier management system,supply chain operation management,warehousing logistics management into consideration.The ODM supply chain systematical research is conducted through literature analysis,case study,interview,summary of the case and etc..It mainly analyzes the problems existing in the supply chain management of company A at present and the causes of these problems.At the same time,it seeks to improve the supply chain management level of Company A and finally puts forward countermeasures to the existing problems in the supply chain of Company A.what's more,it provides suggestions for mobile smart device ODM enterprises in supply chain management.Through the research of this paper,under the more and more competitive circumstances of the smart device market,in order to improve the supply chain performance and speed up the supply chain reaction response,the author realizes that smart device ODM enterprises can take following actions: firstly,it's suggested to consider supply chain management as a systemic project,conduct a multi-dimensional analyze of supply chain and promote the construction of the supply chain management system;secondly,it's suggested to follow the principle of information exchange and sharing to improve the coordination and synchronization of supplychain management;thirdly,it's suggested to focus on the management of key business in the supply chain and outsource the non-core supply chain business;forth,it's suggested to make full use of automation and information technology to upgrade supply chain management.