Design And Implementation Of Commercial Bank Branch Marketing Performance Management System

Commercial Banks are important organizations that constitute China's financial system.Since the reform of the joint-stock system,Commercial Banks have been operating in accordance with the market mode of self-financing and loss.Commercial Banks in our country with branches pattern laid in each region or street,to meet the needs of business development extension mainly provide to the People's Daily deposit and withdrawal,and financial product promotion,including financial product promotion is the main way that Commercial Banks profit source,it is need to improve the quality of work in this business.The implementation of performance appraisal series management for marketing personnel is the internal driving force to ensure the improvement of marketing performance of commercial bank branches.However,due to the excessive number of bank branches,various financial products and increasing number of customer groups,the marketing performance management of commercial bank branches is facing certain difficulties.On the one hand,the improvement of current business volume makes it difficult to process business data;on the other hand,the failure of marketing personnel to provide timely performance makes the assessment time node of marketing personnel lag behind relatively,thus easily affecting the work enthusiasm of employees.In a commercial bank as an example,this study to the terminal node branches of Commercial Banks as the application object system,hope in each branch after the deployment of the system,can be unified management,the performance information and meet the Commercial Banks full coverage of all branch staff performance management.According to software engineering theory system,this paper mainly completed the technology application,system analysis and design,system realization,the main content.First applied the.net platform for technical implementation,and build up the system the application of three layer technology framework.In order to improve technical system of three layers framework,improve the framework of the data processing ability,reduce the system degree of dependence on database objects,also introduces the EF framework.Then under the support of key technology system,this study will form the system branch staff management,marketing performance interaction with the exchange of information management,performance management,performance statistics analysis,specific analysis and design,system security maintenance application use case diagram,sequence diagram for auxiliary research,improve the quality of the function of the system and nonfunctional technology,make the Commercial Banks have to assess the performance of branch marketing personnel management ability,and thus achieve the goal of ascension bank marketing performance.Finally,in this paper,the system deployment,and through the EF framework optimization login key problems,such as formation on the realization of the function modules and operation,through the function and performance test,proved:the system has excellent technical quality,can meet their persistence in the commercial bank marketing performance information management.