Study On The Process And Strategy Of Socialized Communication Of Self-made Variety Show In Video Website

With the universal application of social media,it plays a significant role in social life,and more people will be more time immersed in the media reality,we have entered a socialized media era in which the boundaries of the real and virtual increasingly becomes blur.As the typical new media form in the social media era,online video in recent years has shown a rapid development and produced a profound social impact,also caused the academic and industry attention and discussion.More importantly,with the influx of capital,technological changes and changes in the market,the video site and social media with the natural fit,based on interpersonal relationships network,with weibo,wechat and other social media,through Computer,mobile phone,TV and other multi-screen for the whole platform to spread,from the simple content platform,to a comprehensive live,games,electricity,social,financial and other industries of social media platform transformation,with a new way of media transmission and Community organization,to build a complete dissemination of ecological chain,that is,content platform,communication platform and the entrance of the full integration,showing a time-nothing,ubiquitous new information connection concept.At present,most of the research on network video from the perspective of economy,politics and science and technology,to stay in the program form,mode of operation,profit model interpretation,lack of Internet and network culture,combined with the vigorous development of social media,from socialization Dissemination of the macro perspective of the study.Under the background of this era,this paper attempts to use the video site self-made variety show as the research object in the context of socialized communication.It is a typical sample of the "U CAN U BIBI" produced by the video website.Social communication process-the problems and causes of socialization-the optimization strategy of socialization communication,such as a logical idea to explore the characteristics of its social communication process,with a view to its further development to provide a corresponding reference.At the same time,this paper analyzes the new theories of communication theory and practice in the social media era from the perspective of social communication.The main body of this thesis is divided into three parts: introduction,text and conclusion.The first part introduction:the main explanation of the background,the significance of this paper,current research results of the domestic and foreign scholars,research ideas,research methods,as well as the paper innovation.The text is divided into four chapters.The second chapter is based on the video website self-made variety show,discussed the video site self-made variety show definition,clarify the network TV,network video,variety show and other related concepts,And sorted out the rapid development course of the video website self-made variety show.Combined with the case of "U CAN U BIBI",a comprehensive analysis of the video site self-made variety show the social transmission of the way,features and functions.The third chapter takes "U CAN U BIBI" as the object of study,mainly from the point of view of the discussion and debate,entertainment,a rare rational spirit,language expression of the network of three As well as the comprehensive study of the effects of socialized communication,audience analysis and communication,including the rational spirit of anti-low-level entertainment,the network language to meet the psychological psychology of the audience,the discussion of the public in the name of the debate,and the combination of " Audience survey results,in the celebrity effect,universal debate,discourse charm,program ideas and other aspects of the audience to accept the psychological analysis.The fourth chapter from the level of social communication,analysis of video site self-made variety show in the social communication problems and their causes.This chapter explores the ways of socialization of video website self-made variety show,which is mainly to guide the correct dissemination of content,the appropriate return of public topics,the positive spread of social and cultural activities of the three level,and targeted to put forward the specific implementation plan.The conclusion is part of the author's summary and thinking.Through the analysis of the "U CAN U BIBI" case,I believe that social communication is a very broad concept,it is not limited to a particular program or brand marketing,it is a new way of media transmission,in the way of life The evolution of the theory of communication,the fissile of our social relations structure,especially the prosperity of the emergence of the ethical boundaries,information overload and so on,social communication has provided a new theoretical interpretation and practical practice possible There is still a lot of research dimensions and space,but the study of social communication is still lagging behind.