The Aesthetic Study Of The Video Website Self-made Variety Show "Mars Intelligence Agency"

With the rapid development and popularization of Internet,more and more people gather on the network media.At the same time,the social and cultural responsibilities of the Internet are more and more greater.In the age of universal entertainment,some "we media" and video website are developing rapidly,a lot of self-produced programs for entertainment are quickly disseminated on the web.These self-made contents not only entertain the public,but also influence people's real life.Therefore,the self-made content itself and it's impact are very noteworthy.We selected the phenomenal network drama "Mars Intelligence Agency" as an example,and make a comprehensive aesthetic study on the representative video website's homemade variety show.Because the definition of the self-made content is still confused at this stage,we should make a distinction between some concepts it before the concrete analysis.First,this paper defines the five concepts easily confused: "personal self-made","network self-made","video website self-made","self-made program","self-made variety show",and differentiates them before analyze.Then studied the program features,aesthetic characteristics,built-in problem of the "Mars Intelligence Agency" to carry out the aesthetic analysis.This paper mainly used the theory of "Postmodernism" and Bakhtin "Carnival theory" to summarized the aesthetic characteristics of programs.During the aesthetic introspection of the show,the focus on the aesthetic needs of the “Mars Intelligence Agency” and the lack of aesthetic appreciation in "Mars Intelligence Agency".From the above analysis,we want to explore the reasons for the success of self-made variety show and explain the built-in problem of the video website to achieve the purpose of regulate self-made program and Improving quality of self-made program.