Countermeasure Research On The Self-produced Drama Of Domestic Video Website

Over the past five years, it brought video websites a big surprise becausethey started producing drama to face the competitive pressures. From2009to2013, the self-produced drama of domestic video website attracted more andmore attention, the scale of self-produced market also become bigger andbigger. And2014is considered the New Era of the video websites homemade.In2014, with the development of video websites homemade drama, videowebsites had been actively exploring new profit model in oder to seek newbreakthroughs.Therefore, this paper focuses on the development of the self-produceddrama of domestic video website. The full text is divided into six chapters. Thefirst chapter is an introduction, including research background, literature review,research methods and significance. The second chapter consists of three parts:the basic concept of the video websites homemade drama, the development ofthe past and present about the homemade drama. The third chapter is theanalysis about the communication mode of video websites homemade drama,including three aspects: content production,communication channels andaudiences effects. Chapter IV is as important as the third chapter, it is mainlybased on the characteristics of video websites homemade drama, drawing on"4P theory" of the marketing, combined with the current specific marketingcase, summarizing and analyzing the facts of the case of marketing strategiesfrom four aspects: content, revenue, channels and big data. Chapter V putsforward some countermeasure in order to response outstanding problemsvideo websites homemade drama existed. As a summary section, Chapter VIprojects into the future of the development trend about the video websites, andfurther emphasizes the importance of content itself in online video industry.