To Explore The Trasition Path Of Traditional Media In The New Media Age

With the rapid development of new media, the traditional media, especially the TV industry, went to development platform. Existing development route is no longer desirable. Flexible transformation of development ideas, optimize the industry structure, and actively carry out the development strategy of the whole media industry as the representative of the traditional media industry to meet new challenges, can be new forms of the only way.This article will be from the new media environment, the development path of the traditional media in detail combing, the traditional media industry, a comprehensive understanding of the situation, on this basis to explore and think, from a professional point of view to carry out theoretical analysis, given a reasonable proposal.Under the new forms, the traditional media should pay more attention to the adjustment of industrial structure, and strive to participate in the new trend of the media convergence, stress science, rational development trend; what’s more, to seek truth from facts, from the reality. The industry in the process of transformation is not in line with the new development of the law of the part of the adjustment and elimination. Hunan TV station as the representative of the traditional media industry in Hunan has long been a leader in the industry cannot be ignored: the amount of annual income of nearly 10 billion in domestic TV be way ahead, "Hunan TV" years of accumulation, talented people. In China, with the most abundant passion, all industries are facing new shocks, New challenges and new problems will emerge from time to time. Hunan TV is not an exception, simple content competition or simply to turn a channel of hard transformation, and so on are not sufficient to meet new requirements for development, but to be from the inside out, from theory to practice, from the management mode to the way of thinking, a deep exploration.