Analysis On The Cultural And Social Psychological Factors Of The Phenomenon Of "Favoring The Weak" In Network Public Opinion

With the acquisition of discourse power,the willingness of netizens to express their views through the Internet continues to rise.The network platform has become the important position of public opinion of the folk,the vigorous development trend of the network public opinion is becoming more and more obvious.And network public opinion is beginning to show its own impact in various events gradually.In the Internet age,the development of network public opinion is changing with each passing day.In recent years,with the gradual expansion of the influence of network public opinion,some phenomena,such as the phenomenon of “favoring the weak”,are concerned.The phenomenon of “favoring the weak”,which refers to that the tendency of public opinion have a bias towards the weak obviously in network public opinion.Not only that,the definition of the weak is blurred,and is affected easier by non objective factors such as attitude,emotion,and so on.Research on the phenomenon of “favoring the weak” is for that the damage of it is serious.“Who is weak and who is reasonable” become a true portrayal of it.It will affect the normal development of public opinion,induce network violence,affect the innocent people,produce the wrong demonstration effect,and even affect the social harmony.Exploring the cause of the phenomenon of “favoring the weak” from two angles of culture and social psychology,is in line with the method of the combination of internal and external,to a more comprehensive analysis.Through the literature research and other methods,the objective case is analyzed and the corresponding conclusions are obtained.Among cultural factors,the alienation of values in society and the overinterpretation of traditional cultural ideas are regarded as a cause of the phenomenon of “favoring the weak”,which is an interpretation of the present and the traditional.In the view of social psychology,respectively expounds the causal relationship between Public Anxiety psychology,Empathy psychology and Group polarization with the phenomenon of “favoring the weak”.These three factors are the psychological factors that are common and have a certain influence.After exploring the cause of the phenomenon of “favoring the weak”,relevant control solutions are proposed,which contain the media responsibility,the media quality of the netizens and the construction of laws and regulations,in order to guide the network public opinion easier and better.