Nanfang Daily: Vision Makes Power

Nanfang Daily has achieved impressive success since its page correcting in 2002. This dissertation systematically reviews the background of its page correcting, makes thoroughly analyses on the innovation of journalism ideology, news coverage and business management and summarizes the instructive advice for the ongoing provincial press reform. The author also argues that the key factor of its success owns to its precise marketing orientation, 'vision makes power' is the spirit of the newspaper reform and this spirit has influenced almost every aspect of the page correcting. Nanfang Daily aims at the core group and tries to make the party newspaper really serious and quality newspaper. As a comprehensive daily, it focus on economic affairs and political news. It also adopts some ingenious techniques in edition. Furthermore, Nanfang Daily has put management and edition on equal terms. In summary, the reform of Nanfang Daily is a successful practice of the ongoing provincial party newspapers reform and it provides two basic instructive experiences. One is that the reform of provincial party newspapers must keep to the propagandist discipline, the other is that the advantage of the provincial party newspapers lies in their vision and influence.