Studies On The Vulgar Phenomenon Of Inke Live In The View Of The Consumption Culture

The emergency of mobile live video began in 2014,which not only indicated a kind of commercial media,actually,it also interpreted a culture landscape of new media.With the development of mobile live video,some of vulgar behavior or videos constantly emerged,which affected such new industry ecology.At present,the research on the vulgar phenomenon of mobile live video is expected to be relatively simple,while the empirical research on this problem is insufficient.Given the background of consumerism research,this paper applied the combined ways of quantitative and qualitative methodology.Synthetically,comparing with the mobile live video platforms in China,one of the representatives,Inke Live,has been regarded as the vital point of this paper.In terms of such two natural weeks on video platform,we choose three different periods per day,of which the collection is about 5 samples and the video duration of each sample takes about five minutes.Finally,we select 210 video samples.The paper demonstrated the essence and released the content analysis of the coding table which we designed.In details,the survey contained the four aspects of visual,linguistic,environmental and barrage dimensions,of which the objective is to rely on descriptions of the vulgar phenomenon.Accordingly,the descriptive analysis,presented by much vulgar phenomena in the live broadcast,mainly depicted the texture features and the vulgarity of environment.Thus,the visual phenomenon is relatively limited among them,while the vulgar culture has been mainly reflected in the pornography and violence.To a step further,it is evident that the differences of gender,forms and consumer behavior affected the representation of vulgar phenomena on such analysis.In academy,the essence of such kinds of vulgar phenomenon on the platforms is expected to be a theme of cultural criticism.While mobile live video emerged in the value of consumerism society,distinctly,it is combined with a feature of consumerism culture.Hence,this paper analyzed such culture phenomenon on the live platforms from the perspective of consumerism culture.Definitely,the paper revealed the essence from the aspects of the grass-roots culture,the vulgar metaphor,the audience glimpse and psychology respectively,which contributed to the interpretation to such culture atmosphere.Meanwhile,this paper depicted the factors on the apsects of consumerism culture,and analyzed the the reality of the characterization of narration or literature on such 3 aspects,including the differences on the physical symbols construction,the virtual landscape construction and the psychological happiness or Epicureanism.In conclusion,this paper summarized the vulgar phenomenon on the live broadcast platforms.Then,the paper turned to put forward the countermeasures and suggestions on the aspects of management,which aimed to deal with the vulgarization problems in such mobile platforms.Given the academic recognition represented by the relevant industry study,the only way for the healthy development is to rely on the thoughtful ideas and serious criticism.