Design And Implementation Of Real Retate Business Management Platform

In the Internet era,the real estate agency industry is facing customer behavior changes from offline to online and the requirements for improving work efficiency.The only way to deal with this changing demand is to provide online service through information and automation of internal management processes.In the United States,more than 80% real estate agency serve small and medium-sized real estate agencies with a scale of less than 25.Limited by technology and funds,individual small and medium-sized real estate agencies are unable to solve their own needs.But the large group of small and medium-sized real estate agency and the requirement of its practitioners could not to be ignored.This article focuses on the design and implementation of the lightweight Real Estate Business Management Saa S platform for US small and medium-sized agencies.By providing multi-tenant-based hardware and cloud-based platforms,to help small and medium-sized real estate agencies establish marketing websites that provide functions of house listings query and housing valuations;building an integrated listing inventory to support marketing website listings query capabilities;providing cloud management system for marketing website management,content management and user management functions;providing the real estate industry a customer relationship management system to achieve customer management connection and automation;and provide an Internet marketing system that is compatible with marketing websites and third-party traffic sources such as Facebook to convert users into customers and source to customer relationship management systems.After testing and commissioning,the real estate business management Saa S platform effectively meets the target customers' needs for marketing websites including house information inquiry and house valuation inquiry functions as well as the demand for improving the work efficiency based on customer relationship management system.The platform also includes site and content management capabilities,listings query services and Internet marketing services,the overall solution is convenient and low cost.It provides a workable and affordable solution for small and medium-sized real estate agency in the United States.