Research On Network Communication Strategy Of Idol Cultivation Variety Show Based On 5W Theory

The variety show " Youth has you 2" is a phenomenon in the entertainment field in 2020.Its spread is not limited to the audience and media in the entertainment field,but to all circles and fields of the society.It is mainly reflected in: the cross-platform hot discussion of major social platforms;There are three aspects of intercultural communication from domestic to international.Idol formation programs started late in China,so domestic studies on idol formation are mainly concentrated from 2016 to now.The research objects mainly revolve around the following aspects: First,from the status quo of the program,analyze the type and main development mode of the program;Secondly,it analyzes the communication strategies and marketing characteristics of the variety shows of idol cultivation from the perspective of the communication of the programs.The third is the study of fan culture and fan behavior.Idol form variety show can continue to gain high heat,due to its effective communication strategies in the network platform,with clear train of thought,from transmission start delivering content has obvious characteristic,on the linkage of multiple communication channels at the same time,to convey to the audience of precise content,satisfy the audience’s diverse needs.However,in the current network communication environment,the transfer from "communicator" to "audience" leads to the feedback of the audience directly affecting the communication subject to modify the content in order to achieve the best communication effect.This complete communication process is in perfect agreement with the research object in the5 W model.Therefore,it is necessary to conduct an in-depth study on the multiple network communication strategies of Youth has you 2.The Laswell’s Communication Model was proposed by Harold Lathwell,a well-known American political scientist and scholar.The five basic elements that constitute the communication process are arranged in a certain structural order.Since the 5W model was proposed,almost all the studies related to communication can fit into this framework.With the development of the mobile Internet,the scope of communicators in the "5W mode" has been further expanded.Internet-based media,such as Weibo,We Chat and other social media,are constantly emerging.The communication effect is mostly the result of two-way effect,and the response of the audience after receiving the information will have a certain influence on the communicators.Although the variety shows of idol formation have been sought after and recognized by the market in recent years.However,after the broadcast of the program,the industry chain of "idol cultivation" has not been closed,and the domestic development environment is not enough to support the follow-up development of the idol industry.Moreover,the repeated production of the same type of program content,coupled with the short-cycle production and standardized production links,the characteristics of high-quality variety shows are lost in the invisible.The original intention of the variety shows is always to focus on dreams,but in practice,they not only rely on deliberately creating topics to maintain their popularity,but also have a bad atmosphere that leads fans to consume.In order to develop the development direction of variety shows by idols in the future,to get rid of the current predicament,a mature industry chain of idol culture needs to be established.At the same time,high-quality content with local characteristics should be continued to be excavated,excessive entertainment should be avoided,the transformation of fans’ economy should be guided,the audio-visual environment in the network should be cleaned up,and the prosperity of variety show market should be promoted.