Radio And Television Media Convergence In The Era Of Social Media

In the second decade of the 21 st century,the "age of social media",characterized by the strengthening of human weak relations,becoming a gorgeous label.With the mobile Internet and social media clamping down,the traditional media tends to decline,innovation and integration of more urgent.Since the master's degree,I have been participating in various media convergence research projects with my tutor.Especially,in October and November 2016,I participated in the new media of radio and television for the first time(WeChat public)assessment.During the preparation for the paper,the new media matrix of 171 radio and television(channels,frequencies)were tested independently in Zhejiang province.This paper research on the basis of series of assessment,literature research,the accumulation of material by online search,data analysis,has judged Zhejiang new media development situation of radio and television: The radio and television media and new media integration development has made substantial progress,part of the new media of radio and television users has surpassed the audience size scale,Zhejiang new media of radio and television has been leading in the national and local counterparts,and development of new media in radio and television has been showing "Combined effect".The paper has teased out the three successful experiences of radio and television media convergence,the problems and bottlenecks encountered in the development of new media in radio and television,and countermeasures and suggestions accordingly.