Research On Visual Communication Of Corporate Website Interface

The development of the Internet has brought unlimited business opportunities to enterprises,and many companies have routinely established their own official websites.The website interface has become a silent “marketer” as an “image window” for corporate online.However,under the network ecosystem,with the continuous innovation of electronic devices and the rapid development of self-media in recent years,the mode of transmission of visual information has been changed,and the visual communication of the website interface is facing a tremendous impact.The situation of “thousands of networks” has been unable to adapt to the current development.The visual communication of the website interface needs to take advantage of the initiative.From the perspective of the audience,we use the diversified visual language to accurately disseminate information,actively guide and interact with it,and make the website interface reach effective dissemination.First of all,this article summarizes the research status of the enterprise website interface and visual communication at home and abroad,and studies the visual communication of the corporate website interface based on the existing theories.It also provides a corresponding overview of the corporate website and visual communication.The research is paving it's.Then,it analyzes the visual communication in the corporate website interface and concludes that the visual communication of the interface is intuitive and lively,comprehensive and efficient,interactive and shared,multidimensional and dynamic,and other distinctive features;it passes the functional level and culture.The dimensions of the three aspects of the dimension and the spirit level fulfill their mission of communication;in the text,the types of visual symbol elements included in the interface are explained with specific cases,and the different influences of different types of visual symbol elements on visual communication are explored.Then,analyze the relationship between the enterprise and the audience in the enterprise website interface to determine the importance of the interface visual communication to the enterprise and the audience.The two interact in the entire process of communication.For the enterprise,the audience visual experience is the business opportunity;the audience is Through the visual experience to meet their own physiological needs,psychological needs,intellectual needs.At the same time,the audience's visual cognition is analyzed.The process of audience's visual cognition on the corporate web site interface is equivalent to the work process of the brain graphics processing system.The objective visual information is input to our cerebral cortex through the eyes,and the brain receives The visual information arrived at is identified,organized,understood,stored,and then output information to make corresponding decisions and behavioral responses.Finally,from the three perspectives of website-based,audience,and media,we sum up the difficulties faced by the visual communication of the corporate website interface,combine the characteristics of the audience and visual communication,and advocate adhering to the principle of “content-based,audience-centered,and media-based.” The principle of the proposed strategy is to optimize the visual communication of corporate websites.