Research On Interface Visual Design Language Of B2C Website

The growing popularity of network information and e-commerce, people’s lifestyle and shopping patterns began to change, more and more consumers are choosing online shopping, B2 C e-commerce shopping patterns for the majority of consumers have not stranger. Compared to the traditional shopping patterns, advantages B2 C website is also becoming more apparent.Through analysis of a large number of B2 C web interface can be seen in the development of B2 C website in China has become more mature, but compared with foreign countries, most of the domestic B2 C website interface design is more biased in favor of the pile of products, like in a Show a lot of products on the page. Which easily lead to the interface is too complicated, primary and secondary relationship is not clear. Pay more attention to the domestic B2 C website marketing is easy to overlook the consumers themselves user experience.Firstly, the basic concept of B2 C websites and B2 C website in the domestic developments of the sort. Analysis of the audience B2 C site, and visual elements that make fashion B2 C website as a starting point to specific cases, for example, outlines the rules of formal beauty and B2 C website constitutes visual elements. Analysis of the limitations and future trends B2 C website development.