Elements Of Website Visual Basics Design And Practical Study

As a new type of mass media, Internet attracts more and more people's attention. It not only has the function of communication information in time like traditional media such as newspaper, broadcast stations and television status, but also it has its particular advantages such as communicating quickly, cheap, effectively and in a good interactive and widespread way. With fast developing of the network technology and network economy, especially the commercial website rising, it forms a need for the aesthetic requirement. Website design is a kind of website technology, moreover, an art of visual representation, so the beauty and practicability of website has been the important task people studied. Website design is a major form of network information representation and communication, it is not only for the sake of satisfying all kinds of mass requirement, but also creating a pleasant visual surrounding, which make people obtain the joy of beauty mentally.This dissertation begins with website design actuality and existed question for the moment, it based on visual psychology. By analyzing the website visual psychological elements, expounding the website technological elements and parsing the website formal elements, hold the website design should consider how to make useful information onto the front-page, furthermore, how could people apperceive the visual elements on the website, and probe into how these elements form Gestalt. This dissertation discusses the hold of website design integrative elements from the view of Gestalt Psychology, carries out the oneness and whole of website information and the conformity of integrative elements. It investigates the relation and system among website visual elements in response people's physiological and psychological characteristic, in order to adapt the physiological and psychological characteristic of people's visual tendency. There is instructional significance in improving website design.