The Analysis And Research On Web Interface Visual Arts Elements

Coming to the 21st century, human society is changing from the atomic age to the digital age. Internet represents a new way to communicate information that enables information dissemination broking the tradition of political, economic, geographical and cultural barriers. The way of human beings communicating with each other has changed as the the Internet emerges.The network has become an important channel of information dissemination and the swiftest way of information delivery,which impacts the human's life,culture and the way of thinking and behaving in the whole world. As the development of the network technology and the network economic, people have a high demand on the web interface design. Web design is not only a Web page making technology but also a Web page in Visual art performance. In the evolving of network,Web interface design and Visual art are interacting with each other, gradually forming a unique visual culture in the Web interface.This article from a angle of combining Web interface and the Visual Arts, which using the way of design, psychology, aesthetics and stratistical, is research on the web interface of the visual arts element in a multi-level. First, this article has a detailed elaboration and analysis on the Web interface of the five basic elements which are text elements, graphic elements, color elements, dynamic effects, Web interface and layout, summarizing some basic method and the general law of Web interface in visual arts design.Then,depending on the research of the previous chapter and collecting a large number of web page samples, combined with web page examples, analyze and summarize the five different kinds of web interface's visual design characteristics, and thus summed up the contemporary web interface style trends. Finally, based on the above analysis research results, taking the shopping website as the object of study, has carried on the inquisition to the website surface design style localization. Using semantic difference analytic method, the first theory of quantification, factor analysis and cluster analysis, it analyzes the shopping website style types as well as its best market orientation of the visual design elements.