Research On Visual Aesthetics Of Web Page Interface Design From The Perspective Of Audience

With the rapid development of Internet technology and the wide popularity of mobile communication client,web interface has become the main source channel for people to receive information.At the same time,the field of web interface design has not yet formed an aesthetic standard that can be recognized by the industry,which makes this field of great research value.,therefore,in this paper of web interface design of visual aesthetic from the audience as the research object,and visual elements analysis of the aesthetic features of web interface design,web interface design,the innovation of the visual elements using the combing and analysis on the two aspects,and then by choosing culture and education web interface and shopping web interface as an example,the comparison of different categories of web interface design aesthetic,in order to audience's horizon,web interface design,the visual aesthetic study help.First,this paper focuses on the current situation,the current situation of web interface design of visual elements in the design of web interface for the analysis of the aesthetic characteristics,think in the web interface design of visual elements,text will show web interface of the image elements,image elements can intuitive presentation image content,colour element can help page to convey emotion,whereas the format elements could complete the order in the pursuit of web interface.Second,the study found that web interface design to achieve the best effect of visual communication,innovation must use all kinds of visual elements,to make the web interface text both meaning expression,and to have the visual impact,to pass the3 d text and graphic characters and regular font and font special differentiation processing create a different aesthetic taste.In order to make the network interface images more perceptual presentation,it is necessary to improve the different artistic conception of the web interface through the color collocation of the web interface,and effectively arrange the relationship between time and space of the web interface through the layout of the web interface.Finally,through the comparison of different categories of web interface design aesthetic,think different categories of web page by page layout,content,performance and visual forms of differential design,can create a distinctive different categories of web interface aesthetics,think this is a web interface design must be the pursuit of the ultimate goal.