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A Newspaper Nobody Reads?

Posted on:2019-12-27Degree:MasterType:Thesis
Country:ChinaCandidate:S L LinFull Text:PDF
GTID:2428330548975422Subject:Press and Communication
Abstract/Summary:PDF Full Text Request
At present,the development of information technology has continuously broadened the ways and channels for people to obtain information.In the context of media diversification,information quantification,and fragmented reading,Metro News relies on the closed space of the subway as one of the media for spatial monopoly.Whether or not there is still value exists,and if anyone else is reading it,it is worth thinking about it.The media competition in the subway space,the existence and development status of the entire traditional media,and the development possibilities of the subway media in the future have become issues that deserve reflection.In this regard,this article uses interviews and surveys and access to relevant materials,and interviews and surveys of related issues and phenomena with Chengdu Metro Express News,and discovers some of the underlying conditions,achievements,and problems.At the same time,he conducted interviews and collections on other paper media in order to find out the causes,difficulties,and future directions of the MTR.Metro News,as a free newspaper,has the advantages of large circulation,concentrated target audience,unique resource channels,etc.It provides free and rich news information for the audience in the process of taking the subway.Since the development of Chengdu Metro Express News,has experienced the development process,whether in the subway space,has become a strong force for the traditional paper media to the subway,the current development of what problems and difficulties exist,the future development The directions are questions that hopefully can be answered after an interview.
Keywords/Search Tags:Metro News, New City Express, Media survival
PDF Full Text Request
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