Research On The Constructional Mechanism Of City's Culture Of Guangzhou Metro Space Media

When urbanization enters a deep stage,opening up underground space and developing urban rail transit is the city's best way to solve traffic congestion,especially for a mega-city like Guangzhou.For Guangzhou,the value of Guangzhou Subway lies not only in its transportation,but also in the spatial media attributes of its subway,and the ability to carry,write and construct the culture it is given,which can make the subway space play an important role in constructing the city culture and reflecting the city's humanistic style.So,what kind of Guangzhou city culture is being constructed in Guangzhou subway space,and how to construct urban culture in subway space,and what is the significance of Guangzhou subway construction Guangzhou city culture itself for Guangzhou,is a question worth thinking about.This study takes Guangzhou subway space as the research object,adopts the research method of participatory observation and in-depth interview,and starts around the mechanism of constructing Guangzhou city culture in subway space in the above three aspects.Through data collection and analysis,the research finds that Guangzhou subway construction Guangzhou city culture can be divided into three levels: First,from the macro,Guangzhou subway space will integrate itself into urban culture,in the sense of "city culture's window" and "city extension space" to become a part of Guangzhou city culture.Secondly,from the space representative of the subway car space,the construction of urban culture is a combination of visual hearing multi-sensory,television advertising media,traditional modern and diverse characteristics of the complex process,the content of the city culture built inside the car fully integrated the characteristics of Guangzhou "civilian culture",but also presents the image of Guangzhou cultural merchants.Finally,the Guangzhou urban culture constructed by Guangzhou subway space also includes the urban cultural practice in which passengers are placed in subway space,and this kind of cultural practice presents two kinds of state of conformity and resistance.On the whole,Guangzhou subway space to construct urban culture,strengthen the cultural ties between Guangzhou residents and Guangzhou city,but also open up the Guangzhou city cultural communication and development of space,so that the cultural lifeblood can be better continued,urban public exchanges have also been promoted.But at the same time,the construction of the short board can not be ignored,mainly Guangzhou's most characteristic "citizen culture" in the subway space is difficult to accommodate,as well as the subway traffic space on the cultural space of the separation and contradiction.Subsequently,in view of these reflected problems,this paper from the excavation of life and cultural contacts and pay attention to the subway color distribution in series space two aspects put forward to solve the problem and ease the contradictions of ideas and suggestions.