Feasibility Report For Metro Media Business Project Of W City Invested By H Group

With the rapid development of economy, the pace of urban development is rapid, the traffic, the traditional transportation mode has been unable to meet the needs of urban development, urban transportation mode now, mainly for the subway, so the subway traffic surge, caused by the subway advertising market tend to be prosperous, many investors at home and abroad focus on the subway, the subway investment feasibility study reports and has become an important issue. According to the project feasibility report of a specific project, research and planning, standing in the angle of investors, mainly in order to establish the system of the project, the implementation of the project, and the implementation of the project management objectives and the implementation of the project plan, according to the H group prior to the outdoor advertising television project investment and management experience, comprehensive a variety of theoretical knowledge, such as marketing, financial management, management, more detailed analysis of Metro TV franchise investment project in W City, and to conduct a comprehensive planning.This paper mainly studies the shortage of investment project of W City Metro TV operation right there in the investment decision-making, the first is the practical analysis of investment and development trend, and summarize the causes and the investment of project, and then from the perspective of the external environment of the investment project of corresponding prediction analysis, from two aspects of the macro environment and the the industry environment of the project market, the characteristics of investment project itself, planning and marketing mode, to improve the compatibility between the whole project, but also make investors more confidence in investing, and clearly the future development trend. Finally, the development of the financial plan, the feasibility analysis of the project from a financial point of view, and to analyze the project uncertainty, such as the balance of profit and loss, sensitivity. Many factors determine the comprehensive consideration of the project, the market prospects of the project, to earn more economic benefits to investors, to enhance its social value. In this paper, the project investment and management theory and TV advertisements are combined together to study, aims to solve practical problems Metro TV business investment projects, to provide some reference for the construction of Metro TV investment projects, this is the meaning and value of the largest...