Featured Research On The "Moving News" Report Of The Beijing News

At present,the media communication pattern has changed dramatically and the emerging media has grown rapidly.The traditional newspaper industry either faces the risk of closure or a radical transformation.The Beijing News,with its unique “all-media strategy”,has become a beautiful scene in the transformation wave.Its "moving news" products are unique.This kind of product has a certain demonstration effect,whether it is to report the two meetings or to track the hot events.This paper takes the "moving news" of the Beijing News as the research object.Through the use of literature survey method,case analysis,sampling survey method and statistical analysis method,this paper analyzes and summarizes the features of the Beijing News "moving news" from four aspects.First of all,the topic is to pursue the public opinion hot spot and special topic planning.Major emergencies have never been absent,and continuous tracking and multi-angle reporting have become the norm.The predictable event report followed closely,focusing on planning consciousness and quality consciousness.Second,use creative fusion technology and display temperature with content.Be embodied in the visual expression of the data subject,the popular transformation of the political themes,the unique perspective of the report,the profound meaning of the view,and the restraint of the negative themes.Thirdly,the expressive form is rich and satisfies the diverse needs of the audience.3D animation brings audiences back to the news scene.Flash animation makes it easy for audiences to interpret all kinds of information.Hand-painted,rap,finger animation and other forms are fresh and interesting.Chunky information simplifies processing for easy reading.Finally,relying on the all-media self-built platform and the third-party well-known video broadcast platform,the multi-channel release of the "moving news" is realized.In addition,aiming at some problems of the research object,such as animated characters are slightly crude and inadequate in appeal,some news headlines are too exaggerated,the negative stories are more concentrated,the reading quantity of each platform is different,and the interaction is poor,this paper puts forward some suggestions.In my opinion,some works of the Beijing news "moving news" should constantly cite new technology to create a fine sense of thepicture.And change the title production method in time to avoid the overflow of emotive symbols.Besides,it should consider the psychological factors of the audience,push the news content reasonably,analyze the data of users,and strengthen the emotional support of the audience.In the era of fragmented mobile Internet,more and more industries are flooding into the area of short video.There is a natural proximity between short video and news and the media.I hope the research of this paper can bring some inspirations to the media that wish to expand the news short video business.