Study On The Reform And Development Strategy Of Municipal News Frequency In New Media Environment

Nowadays,under the impact of the new media technology,the traditional media is facing a very severe test and challenge.With the continuous updating of new media technology,the traditional media 's dominance no longer exists.The emergence and prevalence of cellphone APPs,online radio stations,network televisions and mobile social softwares have had a great impact on the survival and development of traditional media.At the same time,restricted and influenced by various factors,news broadcasting stations in the prefecture-level city tend to the latter in the media development.So,It is urgent for them to change and deal with the rapid development of new media.The author with a long practice and work experience in the local news radio station,has read a lot of relevant research literature.and in August 2016,fortunately experienced a program revision of the local news broadcast.Therefore,the author takes Nanchang News Frequency as an example to put forward the relevant countermeasures to the traditional news radio stations in the context of the fusion between new media and traditional one.The main body of the paper includes the introduction(the background,the purpose,the significance,the status,the content,the method,the concept definition of the research),the development of prefecture-level news frequency in China,the reasons for the slow development.the clarification about the problems existing at present,the influence of the development of new media on Nanchang News Frequency's revision.Taking Nanchang News Frequency ‘s revision as an example,this paper also discusses the orientation of channels and programs,the program content,the program form and so on.Finally,it gives the countermeasures and suggestions to the development of news frequency in prefecture-level cities in China,which is also the focus of this paper.