A Study On The Impact Of Traditional Tv News Quality On Audience Viewing Behavior In The New Media Era

With the rapid development of the new media era,people’s access to news information has begun to shift towards mobile electronic devices based on the Internet,and the number of viewers and ratings of traditional television news continue to decline.However,as one of the traditional media,television news,especially mainstream news,still has irreplaceable advantages such as system stability and reliable information.The emerging new media platforms have broken the limitations of geography and time,allowing audiences to access news information anytime and anywhere.Therefore,in order to continue the prosperity and development of traditional television news enterprises represented by television stations,it is necessary to play the role of the new media environment and promote the integration and development of traditional television news enterprises.This paper uses literature analysis,questionnaire survey and statistical analysis to summarize the development and changes of new media and the current connotation of traditional TV news.It integrates the relevant theories of scholars on the impact of audience viewing behavior or user use behavior,integrates technology acceptance model and information system success model,and sets system quality,information quality,service quality,perceived ease of use,perceived usefulness Variables such as new media information perception and viewing behavior were collected through a survey questionnaire and analyzed and tested using SPSSAU software to verify the following conclusions:(1)System quality has a positive impact on perceived ease of use and perceived usefulness.(2)Information quality has a positive impact on perceived usefulness.(3)Service quality has a positive impact on perceived usefulness.(4)Perceived ease of use has a positive impact on perceived usefulness.(5)Perceived ease of use and perceived usefulness have a positive impact on viewing behavior(6).Perceived ease of use and perceived usefulness have a mediating effect.(7)The perception of new media information positively regulates the impact of perceived ease of use and perceived usefulness on viewing behavior.Finally,based on the above results,this article clarifies the significance of promoting traditional television news in the new media environment and proposes strategies for the integrated development of traditional television news enterprises in the new media environment.