Are New Media Credible? A Multidimensional Approach to Measuring News Consumers' Credibility and Bias Perceptions and the Frequency of News Consumption

An investigation of news consumers' self-reported news source preferences, frequency of media consumption, and perceptions of news bias and credibility was performed to understand where news consumers are receiving news content and judgments of credibility in mainstream and new media. A Web-based survey distributed to the Rochester Institute of Technology community was completed by 107 respondents. Results confirm previous findings that news consumers are more likely to have a higher frequency of consumption of media they perceive as credible. Results confirm the shift to online media where consumers report they are receiving their news. New findings brought forth by the present study provide insight on a direction for future research.