| Under the impact of new media, traditional media is facing a crisis of survival, many traditional paper media have chosen to transition to the new media. November 2014, Southern Metropolis Daily launched its APP, and Bingdu News APP was launched in March 2015. Bingdu News APPt focus on providing short, flat, fast lifestyle information, targeted at younger age groups, the well-produced "Friends" and "taking money" characteristics plate are well fit contemporary media habits of young users,Although it set up soon,the spreading influence is increasing. Based on the product design, content production and profit model in-depth analysis of Bingdu News APP, the research will compare with Paper APP and Toutiao News APP and analysis of the three product design, content production and other aspects of the business model different style, and to explore the underlying causes of their different development path behind. Up to now, Bingdu News APP still have the weakness such as imperfect content, profitable way to be explored, fuzzy direction of development and other issues. Users and news client traffic is a prerequisite for development, in order to attract more users and traffic, this article suggests that Bingdu News APP’s content should utilize Southern Metropolis Daily’s team to improve the quality of content creation; multi-channel cooperation to expand advertising can promote its products; developing cross-border cooperation and expand revenues; depth development of southern China market. Although Bingdu News APP is still inadequate, but as a transformation of traditional media to try and read the news is gradually improving and becoming mature. |
