Research On The Communication Effect Of The Network Variety Show "Wonderful Flower"

The advent of the era of mobile Internet has given rise to a large number of the popularity of network programming,a new era of people gradually get used to watch the video on the Internet,the major domestic video sites also ushered in the development opportunity,competition in the network video program to the era must be innovative.According to the state administration of radio,film and the network of 2017 variety development analysis report pointed out that domestic network variety show number has reached 197 in 2017,the cumulative amount of play 55.2 billion times,from 2016,up 120%from a year earlier,the network broadcast platform in the product of "science says" love is a wonderful work as stunt network variety show,show time is on November 29,2014 officially launched,online time less than 8 weeks always hits one hundred million level,this kind of high flow situation continued until the fourth quarter,As of June 17,2017,the final episode of the fourth quarter has already reached 3 billion times,and the fifth season is in preparation.Strange flower has already stood out from the fierce competition of network variety shows and become the benchmark in the industry.In this paper,the "use and satisfaction" theory is used to analyze the key elements of the program.With the 44 sets of the "strange flower" program as the sample,the program is studied and quantified from seven aspects: the program argument,the host,the head of the group,the guest,the champion debater,the rules of the competition system and the implantation of the advertisement.Through the study,it is found that the program is very distinctive in these seven aspects.The host,the head of the group,the defender and the guest all add a lot of joy and effective contribution to the program,and have great potential to attract the audience.In view of the results of the analysis,this study designed the audience questionnaire under the guidance of "use and satisfaction",and investigated the audience's viewing and satisfaction of the "strange flower".Through the investigation,it was learned that the audience of "strange flowers" showed a trend of youth,and was particularly fond of social phenomena,life ideas and emotional questions.It meets the needs of the audience to solve the loneliness,to acquire knowledge,to watch the guest of the star,to participate in the hot discussion of the social hot spots.However,there are still some problems in the program,such as too much celebrity,too much advertising,poor type of argument,and insufficient viscosity of the audience.