Research On Communication Strategy Of Network Variety Show "Star Detective"

As the first star role-playing and reasoning variety show in China,the online variety show "The Great Detective of the Stars" has been broadcasting for four seasons,and the audience has received a lot of praise.Not only is it exploring an innovative mode of the future network variety show that intellectually and interestingly blend perfectly in China,but also because the program has changed from the previous variety show "hype" to entertainment.Program style settings and game-based program core settings have created a "clean stream" in the history of online variety shows.This paper applies the theories of "use and satisfaction" in the theory of communication,media integration,and adopts the methods of literature analysis,questionnaire survey and comparative analysis.Taking the network variety show "Star Detective" as an example,this paper focuses on the core issue-the study of the communication strategy of network variety show,from the content and form.Starting with the "new four elements" of social communication of content products in the "Internet+era,such as scenes,relationships,etc.,we can see the presentation of the communication strategies of network variety shows.Through the above series of communication strategies,we can analyze the audience to see their role and communication effects.At the same time,we can analyze the problems in the process of production and broadcasting,the causes of the problems and deal with the problems.Solutions and other aspects of demonstration and interpretation,so as to find out for the future development of network variety shows can learn from the advantages of dissemination,lack of need to avoid and reflect.Finally,this paper explores the future development and innovation trend of network variety shows from two aspects: the innovation of content and form of programs and the integration of production and dissemination modes of programs in the context of media convergence.