Research On The Communication Effect Of The Official Micro-blog In The Variety Show

With the gradual innovation of modern digital intelligent transmission technology,the new media not only develops rapidly,but also has very broad development prospects.From a large extent,people changed the way people used to produce and disseminate information.Weibo has also gradually become a good media tool for people to use.In recent years,many studies have been done on government microblogging,Weibo public welfare and Weibo public opinion,and little research has been done on the variety art microblogging,It often starts with marketing strategy research.There are very few studies on the spread of Weibo in the variety shows.In my opinion,it is not only the study on the integration of government affairs and life with microblogging.The integration of entertainment variety shows with microblogging and its dissemination effect is of great research value both for the development of programs and for the propagation of weibo.The selection of "Happy Camp" as a case study is because the program is a veteran variety,which is highly representative of many variety shows.Of course,the variety show official microblogging is relying on the TV variety show.However,because of its strong interactive microblogging,low threshold,easy to operate and other features,can make up for the interactive variety show itself is weak,low audience bonding defects.I will cooperate with the questionnaire,put forward targeted issues to study the spread of the official microblogging variety show.This reflects the spread of all the variety shows the official microblogging effect.Through the study of the impact of official microblogging on variety shows,we can better serve the future spread of television programs,variety shows,microblogging and other services.Through the research on the communication effect of the official microblogging variety shows,the factors influencing the communication effects are analyzed in order to reach the goal of "prescribing the right remedy",realizing the rapid development of programs and official Weibo,and also providing constructive suggestions for the future communication and development.