A Study Of The Interactive Communications Of Hinews Mobile News Application

With the rapid development of the Internet,mobile news industry,represented by mobile news client,is developing rapidly.The interactive communication of mobile news client is an important force to promote its benign development.Interactive communication breaks down the disadvantages of traditional news communication law,and better displays the new features of news communication in the new media era,such as interactivity,immediacy and dynamic.This paper systematically describes the mobile client of Hinews,which is the research foundation and research object of this paper.Based on the questionnaire survey of users,this paper has a preliminary understanding of the interactive communication of the mobile client of Hinews,and it is presented from two aspects:the user characteristics and the content composition.According to the actual situation of interactive communication,this paper further analyzes the representative cases of news interaction and user participation,and explores the significance of interactive communication of mobile news clients from the theory to the practice,from the content to the form,from the characteristic to the shortage.Aiming at the problem of interactive communication of mobile client of Hinews,this paper draws lessons from other excellent mobile news clients in China,and puts forward some improvement strategies from the aspects of communicator,interactive design,characteristic content,incentive mechanism,brand recognition and media cooperation.With a view to serving as the gateway to the South China Sea,Hinews will play a greater role in news communication of Hainan province.Hoping this paper will be beneficial to finding a good way for the better development of mobile news client and the emerging media.