Study On Mobile News Client Users' Comments Behavior Under The Perspective Of Empowerment

With the popularity of smart phones,the major media in our country to launch a mobile news client,and make it become a more typical mobile media applications in recent years.Mobile news client is booming and contains thousands of users who are eager to participate in social public affairs.Mobile news client user comment behavior is a new form of empowerment.The research summary and analysis of the characteristics and causes of less user comments and behavior from the perspective of empowerment,the author from the new media perspective on self empowerment based on empowerment behavior research based on user comments.In the definition of "user comments based on the concept of empowerment" in this paper divides the subject and object of user comments and mobile news client user reviews and empowerment,the "NetEase" news client as an example,the "post" column user reviews the sampling analysis and questionnaire investigation,and from the viewpoint of psychology and social empowerment theory in related fields so,through the analysis the author draws the following conclusion:User comments on the behavior of the user to be affected by a variety of factors affecting the lack of stability,but still can be seen in the user's high sense of empowerment,empowering the main object interaction is more convenient and rapid.Most of these empowering behaviors come from the continuous refinement of individual empowerment,the rising power consciousness,and the redistribution of power in the new media era and the new environment of public opinion.At the same time,in the user generated a positive impact on self empowerment and other aspects of the positive impact,some of the abuse and misuse of the situation also appears.In order to solve these problems,the author thinks that,as the main body of the exercise of power to improve media literacy,participate in social participation with a more positive attitude,and self empowerment action to carry out own guidance better through the supervision of the government and society.