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Application Research Of Interaction Design Based On User Experience In Network Marketing Of Alcoholic Beverages

Posted on:2020-12-16Degree:MasterType:Thesis
Country:ChinaCandidate:Y ChenFull Text:PDF
GTID:2428330572959467Subject:Industrial design engineering
Abstract/Summary:PDF Full Text Request
With the rapid development of the network economy,online marketing of offline product sales has become a development trend.At present,many traditional alcoholic beverage products still use the traditional sales channels of sales,and there is an urgent need for a change in marketing methods.This paper takes the entry point of beverage products,from the user's point of view,uses the questionnaire and target user interview method to conduct research and qualitative analysis of the behavior characteristics and usage scenarios of the new user group,and summarizes the user needs and levels by establishing the KANO model.Relationship,based on this,establishes a user role model and runs through the entire interaction design process to ensure that the designed functionality meets the user's expectations.At the same time,this paper explores the marketing strategies and methods of the Internet based on the interaction design and user experience theory and methods.Finally,taking the interaction design of Wuliangye network marketing as an example,the design theory and service blueprint proposed above were applied in practice.The feasibility of the final scheme was verified by information architecture,task flow and small program design and usability testing.This article aims to explore how to promote online marketing of beverage products and develop new users and markets based on user experience and interaction design in the context of the Internet.
Keywords/Search Tags:User experience, Interaction design, Alcoholic beverage, Mini program, Wuliangye
PDF Full Text Request
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